Love without labels.

To celebrate London Pride, YO! Sushi wanted to do something more than just hoisting the iconic rainbow flag. They wanted to support, help fund and help create a more positive future for the LGBTQ+ community.

Providing genuine support a group that often feel they have too many labels, we removed all labelling from the High Street Kensington store, inside and out, online, across social channels and the restaurants across London offered seven rainbow plates for £20, with £1 going to Pride.

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