ODELL / SIPPIN’ PRETTY
Making the beer world more beautiful.
ODell has been making exceptional craft beer for 30 years. They’ve built a loyal following among craft beer fans, and continued to explore variety and innovation in the space. But they wanted to expand beyond their traditional audience, releasing Sippin’ Pretty, a fruited sour targeted more at the cocktail crowd.
To launch Sippin’ Pretty and find non-traditional beer drinkers, we took advantage of the new availability of beers in grocery stores throughout Colorado to get our message out in non-traditional spaces.