ODELL / MOUNTAIN STANDARD
Creating a new standard for IPAs.
Odell introduced their award-winning IPA over 10 years ago, and it became a year-round favorite. After producing a number of seasonal IPAs, ODell decided it was time to create a year-round mountain-style IPA, carving out a whole new niche alongside east- and west-coast varieties.
Aimed squarely at their core Colorado audience, we helped launch Mountain Standard with the outdoor mood and moments when Mountain Standard is at its best.